Developed by the International Creative Team at the world renowned Sassoon Academy. This season inspiration is drawn from the Brutalist city and the freedom found down in the raw concrete of its underpasses.


There is beauty in purity. Just as a building has formal structural elements, so does great hair design. The SS17 URBANE collection gets back to the basics of hair with a series of unified looks that perfectly balance the shape of each cut with the colour.


Poetica |  FW16

POETICA is a bricolage of East meets West. Chinese cheongsams, Japanese kimonos and Korean hanboks combine with modern sportswear and utility fashion for new tribes of techno nomads, offbeat courtesans and virtual vagabonds. Colour distorts across the surface of deconstructed layers; pure minimalist cuts give strength to dramatic texture. Structured curls with an intricately wound directional flow are coloured to a high resolution iridescence.